Specializing in usability testing, focus groups, user experience research, ethnographic studies, and innovation workshops, our team has deep roots in digital marketing, UX design, project management, and branding strategy.  We strive to enhance the effectiveness of your marketing and innovation efforts through objective qualitative research that allows rich customer experience insights to be gathered from your B2C or B2B target audience.

Our team of moderators run custom interviews to uncover answers to questions such as:

• How is AI shaping and influencing customer behavior?
• What new ideas or product features resonate with customers?
• How can acquisition and retention strategies be improved?
• Where can the buyer’s journey be adjusted to improve user experience?
  

We know how to efficiently manage participant recruitment and stick to your budget. Our deliverables are easy for your team to understand and provide actionable recommendations that improve your communication and product development efforts.

Get in touch to learn about our range of research methodologies to uncover critical findings from your customers that lead to improved product offerings, stronger brand relationships, and a boost in sales conversions.