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The articles below provide thoughts on a variety of different usability methodologies and the details behind several types of engagements.
Campaign 2008 White Paper - McCain vs. Obama
by First Insights & Murray Hill Center
Download the White Paper
Watch Video Clips of the Study
Where To Get Help With Usability Testing
- January 2007
Usability Vendors Report On Experience, Capabilities, And Location
by Forrester Research
Increasing Direct Marketing ROI
- February 2005
5 Reasons to Consider Usability Testing
by Lon Taylor for Lee Marc Stein's Newsletter
Journal of Intranet Strategy & Management
– Summer 2004
Intranet Usability Research - A Two Phased Approach Covers All the Bases
by Lon Taylor
MarketingProfs.com
– September 2004
Five Keys to a Successful Usability Test
by Lon Taylor
Quirk’s Market Research Magazine
– July 2002
Choose Your Usability Approach Wisely – Success Comes From Picking the Right Tools for the Job
by Lon Taylor with Nick Gould & Peter Hughes while consulting for Catalyst
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