Our market research services are based on an evaluation of your objectives and can involve conducting focus groups, implementing quantitative surveys or undertaking contextual interviews. During each engagement First Insights gains a detailed understanding of your business and marketing goals in order to select a research methodology that delivers the critical information required to help you make smart decisions.
Some examples include:
Traditional & Online Focus Groups – Ideal for exploring new ideas, testing product & design concepts, and learning from your customers in a group setting.
Card Sorting Exercises – Great for early user interface development when you want to review specific navigation terms and nomenclature for an interface.
Contextual Interviews – Perfect for allowing an objective resource to evaluate internal company feedback and generate ideas before starting the development of an interface or marketing effort.
Online, Phone Based or Mailed Surveys – When a statistically valid sample size is needed to deliver information based upon quantitative results.
Common Questions
1. When is the best time to conduct focus groups?
We find that focus groups produce the most valuable insights when they are done at the earliest stages of product and idea development. For Web site development, a card sorting focus group exercise is very useful when trying to understand how people would prioritize site nomenclature or navigation elements.
2. Why do surveys need to be included in an overall corporate research plan?
While qualitative research draws out highly detailed feedback, sometimes you simply want get measurable answers and overall opinions from a target audience. Surveys are great for benchmarking customer perceptions and learning whether attitudes change over time via future surveys. To understand the shifting needs of your customers and present information that is statistically valid, surveys with 500 – 1500 people allow for accurate gathering of key demographics and psychographics.
For more on our Marketplace Research services feel free to contact us with any questions.
65% of 1,100 U.S. Internet users surveyed won't patronize a poorly designed site — even that of a favorite brand — and 30% reported that Web site design is more important than a great product.
