Perspectives473098996

Articles & Reports

Dry Cleaner Misses a Spot (in Their UX) - June 2017

How a Sloppy User Experience Led to a Disastrous Customer Experience
by Lon Taylor

7 Steps to Effective Usability Testing - December 2016

Tips and information regarding our UX research approach.

SXSW Interactive Wrap Up & Perspectives - March 2014

Edward Snowden, Mark Cuban and George Takei were part of the all star sessions in 2014! Thoughts & panel highlights from Austin’s annual SXSW event.
by Lon Taylor

SXSW Interactive Wrap Up & Perspectives - March 2013

Thoughts & panel highlights from Austin’s annual SXSW event.
by Lon Taylor

Campaign White Paper - McCain vs. Obama - August 2008

Think that a candidates website can’t influence people’s vote? Check out our white paper and videos from the 2008 campaign to see how usability research on political sites can impact people’s votes.
by First Insights

Where To Get Help With Usability Testing - January 2007

Usability Vendors Report On Experience, Capabilities, And Locations
by Forrester Research

Increasing Direct Marketing ROI - February 2005

5 Reasons to Consider Usability Testing
by Lon Taylor for Lee Marc Stein’s Newsletter

Journal of Intranet Strategy & Management – Summer 2004

Intranet Usability Research – A Two Phased Approach Covers All the Bases
by Lon Taylor

MarketingProfs.com – September 2004

Five Keys to a Successful Usability Test
by Lon Taylor

Quirk’s Market Research Magazine – July 2002

Choose Your Usability Approach Wisely – Success Comes From Picking the Right Tools for the Job
by Lon Taylor with Nick Gould & Peter Hughes while consulting for Catalyst