Our Services

Each distinctive research methodology we offer is aimed at delivering objective results that have a tangible impact on your interface, communication or product development goals. The benefits of our research include accurately assessing user needs, gathering highly detailed feedback from your target audience to inform key decisions, and avoiding the expense or embarrassment of launching a product or interface that fails to connect with customers.

OUR CORE SERVICES

Usability Testing

Ideal when you’re looking to gather rich 1 on 1 qualitative feedback from your customers about the navigation, branding, functionality, content and value proposition of a desktop or mobile interface.

Focus Groups

Dyads, triads or 7-8 people in a group setting is a great way to brainstorm new ideas, explore concepts or learn more about the perception of your brand.

Ethnographic Research

When you need to research your target audience in the field while they’re working, shopping, playing, exercising or using a handheld, medical or wearable device.

Heuristic Evaluations

Perfect when you need fast user experience analysis on a tight budget. Our team can evaluate your mobile app, website, Intranet or software interface.

Competitive Analysis

Get an objective perspective on your competitors as we examine the marketplace for key metrics, aggregate secondary research and conduct primary customer interviews.

Ancillary Services

Whether its training your in house staff, writing a survey, managing QA testing or pointing you to a great UX design firm, we can help. We know how to facilitate great partnerships.