UsabilityTesting275789762

Usability testing is ideal when you’re looking to gather rich qualitative feedback from your customers and learn about the navigation, branding, functionality, value proposition and content of an interface. While it’s ideal to test at multiple stages during a project, even one day of 1 on 1 interviews can have a huge impact on your success.

Our team has worked on many projects within an agile development environment or rapid prototyping schedule and we’re confident we can meet your timeline & budgetary needs. We’ve completed over 1250 individual UX research sessions and also moderated in Spanish, French, German and Portuguese for multi-national clients.

What we’ve tested:

Websites
Mobile Apps
Intranets
Software
Proprietary handheld devices

Stages we’ve tested at:

Paper prototypes
Wireframes in Axure, Balsamiq & other clickable formats
Beta sites
Live interfaces

Our interviews often touch on several topics that may include exploring branding ideas, e-commerce functions, content and card sorts to prioritize terminology. To accommodate our clients we’ve done UX research in over 40 cities around the world.

Settings we’ve tested in:

Formal labs / facilities
At client offices
Remote via GoToMeeting or similar tools

Need to utilize a specific technology such as Morae, Treejack, OptimalSort or eye tracking? We’ve used many tools and are able to manage cutting edge projects as technology evolves.

VIDEOS OF OUR TEAM IN ACTION

The Top 10 Reasons to Conduct UX Research

  1. Learn whether your users understand the value proposition of your interface
  2. Pinpoint specific areas of an interface (e.g. navigation, content, functionality) that require modifications
  3. Gain an understanding of shifts in brand perceptions, buying habits and attitudes
  4. Feel empowered during the decision making process regarding the next phase of development
  5. Save development time and avoid the expense of major post-launch revisions
  6. Improve acquisition and retention rates
  7. Uncover critical glitches that might cause site abandonment
  8. Minimize the risk of launching a site that does not adequately address user needs
  9. Learn about the nomenclature being used via a card sort to prioritize terms
  10. Watch how users interact with a responsive site on mobile & tablets