First Insights UX Research & Qualitative Solutions
Specializing in usability testing, focus groups, online research, ethnographic studies, and innovation workshops, our team has deep roots in digital marketing, UX design, project management, and branding strategy. We strive to enhance the effectiveness of your digital and traditional marketing efforts through objective qualitative research that allows rich customer experience insights to be gathered from your target audience.
With agency and client-side expertise, we know how to efficiently manage projects and stick to your budget. Our deliverables are easy for your team to understand and provide actionable recommendations that improve your communication and product development efforts.
Get in touch to learn about our online and in person research methodologies to uncover critical findings from your customers that lead to increased acquisition, stronger brand relationships, and a boost in sales conversions.
OUR PROJECTS BY TYPE
USABILITY TESTING
FOCUS GROUPS
ETHNOGRAPHIC RESEARCH
HEURISTIC EVALUATIONS
COMPETITIVE ANALYSIS
ONLINE DIARY STUDIES
INNOVATION WORKSHOPS
SURVEYS & QA TESTING
Case Studies
Our Core Services
Usability Testing
Ideal when you’re looking to gather one-on-one qualitative feedback from your customers about website navigation, medical device functionality, mobile app content, and the value proposition of any product or software interface.
Ethnographic Research
When you need in situation research from your target audience while they’re in their home, at work, or shopping to learn more about current habits, enviroment, and product usage.
Competitive Analysis
Get an objective perspective on your competitors as we examine the marketplace for key metrics, aggregate secondary research and conduct primary customer interviews.
Focus Groups
In person or online groups of 3-10 people in a collective setting is a great way to brainstorm new ideas, explore creative concepts, or learn more about the perceptions of your brand.
Heuristic Evaluations
Perfect when you need fast UX analysis on a tight budget. Our team can evaluate your website, mobile app, software interface, or product.
Ancillary Services
Need to develop an online survey, run a diary study, setup asynchronous research, or manage a card sort? We can help and have used multiple tools like Qualtrics, Optimal Workshop, and itracks to uncover great findings.
GET IN TOUCH
Tell us about your project - we're happy to answer any questions.
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