We stick to the axiom that “you can’t be everything to everybody.”  At First Insights, we try to stay focused on offering a specific group of qualitative and usability-related research engagements.  Of course, we don’t want to turn away opportunities and that’s why we’ve partnered with other specialty firms who offer expertise in their niche.

We also believe that a mix of research methodologies – qualitative & quantitative – leads to better decision-making.

Projects that we can oversee and/or work with an experienced partner include the following:

Quantitative Survey Research – As part of an overall research strategy, we’ve led projects that included online surveys, segmentation studies, conjoint analysis, and efforts where a statistically valid sample size was needed. Our team is experienced with Qualtrics, Survey Monkey and other platforms. 

Heuristic Evaluations – If your budget and timeline are really tight and you need an objective research team to evaluate a website, mobile app, or interface quickly, heuristic evaluations will deliver excellent results.  We have a list of around 35 key indicators & heuristic data points that are customized for each engagement.

Our approach includes creating personas of your target audience and then having a team of two or three usability specialists independently examine your interface, software or product. Findings and recommendations are then aggregated for quick delivery to your team.

Quality Assurance Testing – Need to get a handle on the stability and coding of your website or mobile app? We can manage automated software testing on multiple devices, individual user QA analysis from our team, and crowdsourced-based QA testing which can be done in several languages. This mix of QA methodologies helps ensure a successful interface launch.

UX Design & Visual Design – Based on the size and scope of your project, we can suggest a variety of award-winning partner firms that focus on development of visual design ideas, UX design, or branding concepts.

Participant Recruiting Services – We manage and work with multiple global vendors to complete participant recruitment for a wide mix of projects. Whether you need B2C or B2B participants, we have the expertise to recruit healthcare professionals, patients, C-level executives, and consumers regarding travel, auto, technology, personal care, mobile app, AI, shopping, and many other topics. 

UX Research Training – If you are looking to train an in-house team, we can help. Our founder has presented at SXSW, Quirk’s, UXPA, UX Synergies, Global Executive Events, and taught a UX research boot camp for General Assembly.