If you’re looking for in depth feedback, need to give participants flexible response times, and want diary or bulletin board style reporting, an asynchronous study is ideal. The benefits of this style of market research is that participants can respond to a mix of qual or quant questions at their time of choosing. They can also record real world video feedback as they are using a product or service.

An example of when asynchronous research works well is when you’re seeking to learn about personal care or cosmetic product use over a few weeks. Another use case is a shopping study where the participant can record video of multiple trips to retail stores.

Healthcare patients reporting progress over time or workers documenting in situation tasks are excellent scenarios for when asynchronous research works well. Gathering real life in home behaviors and hearing the voice of the customer will enable you and your team to make informed decisions regarding products and marketing strategies.       

First Insights has worked with several online platforms (Vidlet, Sago QualBoards, itracks) that enable easy participant responses and video uploads. With the ability to recruit B2C or B2B participants globally, our team can manage every step of the process to deliver actionable results and recommendations.