Based on an evaluation of your objectives, online or in-person focus groups may be the best way for you to get answers to the questions you have. If you’re seeking customer feedback on new ideas, conceptual services, product innovations, or want to brainstorm with a small audience, focus groups are highly effective.

Our skilled moderators have completed hundreds of B2C and B2B group sessions with 7-10 people or set up dyads & triads within a particular segmented group. Exploring concepts and ideas with diverse audiences, we’ve led 75-120 minute focus groups with:

• Millennials, GenX, baby boomers & retirees
• Healthcare professionals
• Patients with a variety of ailments
• Auto shoppers
• High net worth individuals
• IT managers & engineers
  
• Architects
• Packaged goods consumers
• Building managers
• Insurance agents
• Fashion & cosmetics enthusiasts
• Attorneys
  
• FinTech professionals
  
• Business & vacation travelers

Our experienced team of male & female moderators can also conduct groups in Spanish, Portuguese, French, Chinese and other languages. After visiting over 40 cities worldwide, we know we can meet your needs.

We’ve also completed:

Online Focus Groups – Ideal for exploring new ideas & testing product or visual design concepts from participants across a broad geographic area. We’ve been running remote focus groups with up to 10 participants since 2004.

Bulletin Board Focus Groups – Offers a methodology allowing for online responses to be gathered over a few days thereby capturing detailed participant feedback. This methodology is ideal when a group of 20-30 people is needed for feedback and they are not able to gather in one location for traditional in-person groups.

Innovation Workshops – Great for both consumers and internal product development teams, innovation workshops enable brainstorming in a way that helps move the conversation forward. We’ve run several variations and creating an open discussion environment allows for high quantity and quality idea generation.