Whether you’re a startup or a worldwide organization, sometimes you need to look in uncharted directions to inspire pioneering ideas. Innovation workshops, design thinking, co-creation labs, and ideation workshops are some of the commonly used descriptions that outline a research methodology to inspire new product or service ideas.

There are three key benefits to our approach:

• Conceptual ideas move from concept to creation much faster than traditional methods
• Our collaborative partnership ensures that internal teams and customer voices are heard
• The condensed workshop/interview schedule is highly focused and yields big picture and granular details enabling informed decisions

Based on an in-depth discovery process, our team prepares a framework for multiple research sessions that typically take a week from start to completion. We invite creative customers and prospects to participate at locations that foster an open-minded environment. In most cases, internal team members will voice their ideas in rapid prototyping after the initial consumer feedback.

Our two-person facilitation team incorporates ideas such as the ones below to gather relevant data and push the creative envelope.

• Brainstorming
• Mind mapping
• Cart sorts
• Mood boards
• Body storming
• What if scenarios
• Affinity diagramming