Ryan Williams, Co-founder at Wonderment Apps interviews Lon Taylor - SXSW March 2023
Great Podcast discussion regarding how AI is impacting market research and user experience.
5 ways to adapt your qualitative UX Research to the “new online normal” - June 2020
Pivoting to online qualitative research given travel restrictions and challenging times? This article can help guide you to success.
by Lon Taylor
Originally Published on Medium & LinkedIn
Was SXSW 2019 a winning event for UX pros?
If you’re a UX, CX or research professional, this year’s event offered a wide variety of sessions on our evolving industry. Read our 2019 key takeaways.
by Lon Taylor
Originally Published on Medium & LinkedIn
Why Our Ballot Designs Need to Undergo User Testing - November 2018
The Florida Department of State has indicated that 26,000 Broward voters failed to vote for anyone in the Senate race.
by Lon Taylor
Originally Published on Medium & LinkedIn
Dry Cleaner Misses a Spot (in Their UX) - June 2017
How a Sloppy User Experience Led to a Disastrous Customer Experience
by Lon Taylor
Originally Published on Medium
7 Steps to Effective Usability Testing - December 2016
Tips and information regarding our UX research approach.
SXSW Interactive Wrap Up & Perspectives - March 2014
Edward Snowden, Mark Cuban and George Takei were part of the all-star sessions in 2014! Thoughts & panel highlights from Austin’s annual SXSW event.
by Lon Taylor
SXSW Interactive Wrap Up & Perspectives - March 2013
Thoughts & panel highlights from Austin’s annual SXSW event.
by Lon Taylor
Campaign White Paper - McCain vs. Obama - August 2008
Think that a candidate’s website can’t influence people’s votes? Check out our white paper and videos from the 2008 campaign to see how usability research on political sites can impact people’s votes.
by First Insights
Where To Get Help With Usability Testing - January 2007
Usability Vendors Report On Experience, Capabilities, And Locations
by Forrester Research
Increasing Direct Marketing ROI - February 2005
Journal of Intranet Strategy & Management – Summer 2004
Intranet Usability Research – A Two-Phased Approach Covers All the Bases
by Lon Taylor
MarketingProfs.com – September 2004
Five Keys to a Successful Usability Test
by Lon Taylor
Quirk’s Market Research Magazine – July 2002
Choose Your Usability Approach Wisely – Success Comes From Picking the Right Tools for the Job
by Lon Taylor with Nick Gould & Peter Hughes while consulting for Catalyst
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