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Usability Testing

Usability testing and contextual UX research is ideal when you’re looking to gather one-on-one qualitative feedback from your customers regarding interface navigation, website design, product functionality, mobile app content, an online buyer’s journey, and the value proposition of your offering. While it’s ideal to run user experience research at multiple stages during product development, even 8-10 in person or remote 60-minute interviews can have a huge impact on your success.

Our team manages participant scheduling and has recruited a wide mix of consumers, healthcare professionals, IT specialists, FinTech leads, and C-level leaders. We’re confident we can meet your timeline & budgetary needs and have completed over 2,000 individual UX research sessions.

We’ve provided 2-3 person teams for long term embedded UX research assignments of 6-12 months and also partner with moderators for Spanish, French, German, Portuguese, and Chinese language needs.

What we’ve researched:

Websites
Mobile Apps
Dashboards
Backend Software Platforms
Proprietary handheld tools
Point of sale interfaces
Medical devices (to meet IEC 62366 & FDA 510(k) standards)

Stages we’ve tested at:

Paper prototypes
Navigation Card Sorting
Wireframes
Beta sites
Exploratory, Formative & Summative
Live interfaces

Our interviews often touch on several topics that may explore branding ideas, e-commerce functions, content, and card sorts to prioritize navigation terminology. To accommodate our clients, we’ve done remote UX research on Zoom, WebEx & Teams, and in person studies in over 40 cities around the world.

Where we’ve conducted UX research:

Remote testing online
At formal labs & research facilities
In our client’s offices
At in situation locations where the product or interface is used

We’ve also used the latest technology such as biometric tools, VR/XR, and eye tracking as user research evolves.

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Estimated Timeline: 3-5 Weeks

Frequently Asked Questions

When should usability testing be completed?

If you’re on a tight budget, interface or product usability testing should take place when you have an early stage Minimum Viable Product (MVP). Firms with a larger budget should plan for generative usability testing several times before a product goes live.

Why is usability testing so important?

In addition to learning if your offering is easy to use and comprehend, usability testing can reveal if interface or product features, content, and functionality are aligned with user needs. Critical glitches and brand perceptions can be uncovered before a launch to improve acquisition and retention rates.

Can usability testing really save on production and development costs?

Absolutely. When design or programming issues are uncovered early, they are less costly to fix. Get in touch as we’re happy to share specific ROI details.

What types of products should undergo usability testing?

Anything that has an interface should be tested. Websites, mobile apps, SaaS platforms, proprietary software, kiosks, dashboards, and medical devices benefit from usability testing.

Where can usability testing be completed?

Our team has completed in person usability testing in over 40 cities around the world at research facilities. With Zoom and Teams, online remote research is a great alternative to save on costs and reach a wider geographic audience. In house at your office location is also great for internal products or software platforms.

How many people should be included in a round of usability testing?

Including 8 – 10 participants for one-on-one user testing is a great start. If you have multiple target audiences (e.g. men & women or a mix of job titles) try to include 6 – 7 participants from each segment.

What should my costs be for a usability testing project?

General guidelines suggest that allocating 10% of your development budget for UX research is a great idea. We are happy to prepare a proposal and even have special rates for startups.

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