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Usability Testing

Usability testing and UX research is ideal when you’re looking to gather one-on-one qualitative feedback from your customers regarding interface navigation, website design, product functionality, mobile app content, an online buyer’s journey, and the value proposition of your offering. While it’s ideal to run user experience research at multiple stages during product development, even 8-10 in person or remote 60-minute interviews can have a huge impact on your success.

Our team manages participant scheduling and has recruited a wide mix of consumers, healthcare professionals, IT specialists, FinTech leads, and C-level leaders. We’re confident we can meet your timeline & budgetary needs and have completed over 2,000 individual UX research sessions. 

We’ve provided 2-3 person teams for long term embedded UX research assignments of 6-12 months and also partner with moderators for Spanish, French, German, Portuguese, and Chinese language needs.

What we’ve researched:

  • Websites
  • Mobile Apps
  • Dashboards
  • Backend Software Platforms
  • Proprietary handheld tools
  • Point of sale interfaces
  • Medical devices (to meet IEC 62366 & FDA 510(k) standards)

Stages we’ve tested at:

  • Paper prototypes
  • Navigation Card Sorting
  • Wireframes
  • Beta sites
  • Exploratory, Formative & Summative
  • Live interfaces

Our interviews often touch on several topics that may explore branding ideas, e-commerce functions, content, and card sorts to prioritize navigation terminology. To accommodate our clients, we’ve done remote UX research on Zoom, WebEx & Teams, and in person studies in over 40 cities around the world.

Where we’ve conducted UX research:

  • Remote testing online
  • At formal labs & research facilities
  • In our client’s offices
  • At in situation locations where the product or interface is used

We’ve also used the latest technology such as biometric tools, VR/XR, and eye tracking as user research evolves.

VIDEOS OF OUR TEAM IN ACTION

The Top 10 Reasons to Conduct UX Research

  1. Learn whether your users understand the value proposition of your product or interface
  2. Pinpoint specific areas of an interface (e.g. navigation, content, functionality) that require modifications
  3. Gain an understanding of shifts in brand perceptions, buying habits and attitudes
  4. Feel empowered during your decision making process regarding the next phase of product development
  5. Save development time and avoid the expense of major post-launch revisions
  6. Improve acquisition and retention rates
  7. Uncover critical glitches that might cause website abandonment
  8. Minimize the risk of launching a product that does not adequately address user needs
  9. Learn about the nomenclature being used via an open card sort or closed card sort to prioritize navigation terms
  10. Watch how users interact with a responsive site on mobile devices and tablets
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Estimated Timeline: 3-5 Weeks

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