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Usability Testing

Usability testing is ideal when you’re looking to gather one-on-one qualitative feedback from your customers regarding website navigation, visual design, functionality, mobile app content, and the value proposition of any product or software interface. While it’s ideal to run user experience research at multiple stages during a project, even 8-10 in person or remote interviews can have a huge impact on your success.

Our team has worked on many projects within an agile development environment or rapid prototyping schedule and we’re confident we can meet your timeline & budgetary needs. We’ve completed over 1600 individual UX research sessions and also moderated in Spanish, French, German and Portuguese for multi-national clients.

What we’ve tested:

Websites
Mobile Apps
Dashboards
Software
Proprietary handheld tools
Point of sale interfaces
Medical devices (to meet IEC 62366 & FDA 510(k) standards)

Stages we’ve tested at:

Paper prototypes
Navigation Card Sorting
Wireframes
Beta sites
Exploratory, Formative & Summative
Live interfaces

Our interviews often touch on several topics that may explore branding ideas, e-commerce functions, content, and card sorts to prioritize terminology. To accommodate our clients we’ve done UX research on Zoom, Teams and in over 40 cities around the world.

Where we’ve conducted UX research:

Remote testing online
At formal labs & research facilities
In our client’s offices
At in situation locations where the product or interface is used

We’ve also used the latest technology such as biometric tools, VR/XR, and eye tracking as user research evolves.

VIDEOS OF OUR TEAM IN ACTION

The Top 10 Reasons to Conduct UX Research

Learn whether your users understand the value proposition of your interface
Pinpoint specific areas of an interface (e.g. navigation, content, functionality) that require modifications
Gain an understanding of shifts in brand perceptions, buying habits and attitudes
Feel empowered during the decision making process regarding the next phase of development
Save development time and avoid the expense of major post-launch revisions
Improve acquisition and retention rates
Uncover critical glitches that might cause site abandonment
Minimize the risk of launching a site that does not adequately address user needs
Learn about the nomenclature being used via an open card sort or closed card sort to prioritize navigation terms
Watch how users interact with a responsive site on mobile devices and tablets

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Estimated Timeline: 3-5 Weeks

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